Project Description +


Client: Miansai
Photography: Adrian Gaut, Lionel Koretzky
Creative Partners: Charles and Thorn
Printing: Blanchette Press
Year: 2014–2016


Art Direction Brand Identity Creative Direction Strategy Type Design Packaging

Miansai is a Miami based jewelry brand specializing in well-crafted jewelry and leather goods. Our studio worked closely with Miansai to reposition the brand. As a creative agency for two years, we were involved with every aspect of strategy and marketing—crafting a new visual and verbal identity system that reflected the product and brand story. Miansai values creativity and curiosity, for our photographs we wanted to focus on the details and craftsmanship of their jewelry.