Project Description +


Client: KUB
Photography: Adrian Gaut


Brand Strategy Visual Identity Type Design Verbal Identity Interactive Signage Art Direction Packaging

150 Wooster is a residential building in Soho defined by a clean and modern look and feel. Designed and developed by KUB, five meticulously crafted full-floor lofts and one duplex penthouse sit behind a contemporary masonry-and-steel facade. KUB commissioned Javas Lehn Studio pre-construction to craft the brand narrative, define the strategy, and create a compelling story that would reflect these architectural details. Inspired by the windows and façade, the visual system celebrates the grid of the building and the surrounding neighborhood.